ÎÄ»¯
ΪʲôÐí¶àÀֳɯóÒµµÄÏòµ¼ÈË£¬£¬£¬£¬£¬Í»È»¼ä×îÏÈÃãÀø¹«Ë¾ÓëͬÊÂÓÂÓÚ·¸¸ü¶à¹ýʧ£¬£¬£¬£¬£¬²¢ÐÀÈ»½ÓÊܸü¶àʧ°Ü?
ղķ˹¡¤À¥Î÷(James Quincey)ÔÚ5Ô·ݽÓÈÎÊʿڿÉÀÖ¹«Ë¾CEOÖ®ºó£¬£¬£¬£¬£¬¾ÍÕкôϲãÖ÷¹Üսʤ¶Ôʧ°ÜµÄ¿Ö¾å£¬£¬£¬£¬£¬×Ô¶àÄêǰµÄ²úÆ·¡°Ð¿ÉÀÖ¡±(New Coke)´ó´ì°ÜÖ®ºó£¬£¬£¬£¬£¬ÕâÖÖ¿Ö¾å¾ÍÒ»Ö±ÃÖÂþÔÚ¹«Ë¾Àï¡£¡£¡£¡£¡£¡£Ëû¼á¶¨ÌåÏÖ£º¡°ÈôÊÇûÓгö´í£¬£¬£¬£¬£¬¾Í´ú±íÎÒÃDz»·óÆð¾¢¡£¡£¡£¡£¡£¡£¡±
ÃãÀøÄãµÄÍŶӽÓÊܳö´í¡£¡£¡£¡£¡£¡£
6Ô·ݣ¬£¬£¬£¬£¬Íø·É(Netflix)ÔÚ¶©»§Êý·½Ãæ»ñµÃ¿ÕǰÀÖ³ÉÖ®¼Ê£¬£¬£¬£¬£¬CEOÀïµÂ¡¤¹þ˹͢˹(Reed Hastings)È´µ£Ðĸù«Ë¾¼«¾ß¼ÛÖµµÄ´®Á÷ЧÀÍÖÐÓÐÌ«¶àÈÈÞ磬£¬£¬£¬£¬ïÔÌÁËÌ«ÉÙо硣¡£¡£¡£¡£¡£ËûÔÚÒ»³¡¿Æ¼¼¾Û»áÖÐ˵£º¡°ÎÒÃÇÏÖÔÚµÄÀÖ³ÉÂÊÌ«¸ß¡£¡£¡£¡£¡£¡£ÎÒÃÇÓ¦¸Ãð¸ü¶àÏÕ¡¡ÊµÑé¸ü¶à²þâ±µÄÊ¡¡ÎÒÃÇÓ¦¸ÃÌá¸ßÕûÌåïÔÌÂÊ¡£¡£¡£¡£¡£¡£¡±
×ÝÈ»ÏñÑÇÂíÑ·(Amazon)CEO½Ü·ò¡¤±´×ô˹(Jeff Bezos)ÕâÑùÈ«Çò¹«ÈϵÄÀֳɴ´Òµ¼Ò£¬£¬£¬£¬£¬Ò²Ö±ÑÔ²»»äµØËµ£¬£¬£¬£¬£¬ÑÇÂíÑ·µÄÉú³¤ÓëÁ¢Ò죬£¬£¬£¬£¬Êǽ¨ÉèÔÚʧ°ÜÖ®ÉÏ¡£¡£¡£¡£¡£¡£ËûÔÚÑÇÂíÑ·ÊÕ¹ºÈ«Ê³³¬ÊÐ(Whole Foods)Ö®ºó²»¾ÃÚ¹ÊÍ˵£º¡°ÈôÊÇÄã¼´½«´óµ¨ÏÂ×¢£¬£¬£¬£¬£¬ÕâЩ¶Ä×¢Ò»¶¨ÊÇʵÑé¡£¡£¡£¡£¡£¡£¼ÈÈ»ÊÇʵÑ飬£¬£¬£¬£¬Äã±ãÎÞ·¨Ô¤ÖªËüÃÇÊÇ·ñ»áÀֳɡ£¡£¡£¡£¡£¡£ÊµÑéµÄʵÖʾÍÊÇÈÝÒ×ʧ°Ü¡£¡£¡£¡£¡£¡£µ«Ö»ÒªÉÙÊýÒ»ÔÙ´óÀֳɣ¬£¬£¬£¬£¬¾Í¿ÉÒÔÌî²¹Ðí¶à´ÎµÄʧ°Ü¡£¡£¡£¡£¡£¡£¡±
ÕâЩCEOת´ïµÄѶϢºÜÊÇÈÝÒ×Ã÷È·£¬£¬£¬£¬£¬´ó´ó¶¼ÈËÈ´ºÜÄÑʵÑé¡£¡£¡£¡£¡£¡£ÎÒ×Åʵ¼û¹ýÌ«¶àÆóÒµÏòµ¼ÈË¡¢Ôì·Ã¹ýÌ«¶à×éÖ¯£¬£¬£¬£¬£¬¶¼ÍÆÐíÁ¢ÒìÓë´´ÒâµÄÓŵ㣬£¬£¬£¬£¬µ«ÆäÖÐÓÐÐí¶àÏòµ¼ÈËÓë×éÖ¯£¬£¬£¬£¬£¬¶¼ºÜÊÇη¾å³ö´í¡¢Ê§ÎóÓëʧÍû£¬£¬£¬£¬£¬¶øÕâÒ²ÕýÊÇËûÃÇÕâôȱ·¦Á¢ÒìÓë´´ÒâµÄÔµ¹ÊÔÓÉ¡£¡£¡£¡£¡£¡£ÈôÊÇÄãûÓÐ×¼±¸ºÃʧ°Ü£¬£¬£¬£¬£¬¾Í»¹Ã»×¼±¸ÇÚѧϰ¡£¡£¡£¡£¡£¡£³ý·ÇÈ˺Í×éÖ¯µÄѧϰËÙÂÊÓëÌìÏÂת±äµÄËÙÂÊÒ»Ñù¿ì£¬£¬£¬£¬£¬²»È»ÓÀÔ¶ÎÞ·¨Ò»Á¬Éú³¤ÓëÑݱ䡣¡£¡£¡£¡£¡£
ÄÇô£¬£¬£¬£¬£¬ÒªÔõÑù׼ȷµØ³ö´í?×éÖ¯ÓëСÎÒ˽¼ÒÐèÒªÕÆÎÕÄÄЩ¼¼ÇÉ£¬£¬£¬£¬£¬²Å»ªÐÀÈ»½ÓÊÜСʧ°ÜÓë´óÀÖ³ÉÖ®¼äµÄÒ»¶¨Á¬½á?
λÓÚÃÀ¹úÂíÈøÖîÈûÖÝÎ÷²¿µÄÅ®×ÓѧУʷŮʿѧԺ(Smith College)Ìᳫһ¸ö¡°ÕýÃæ´¦Öóͷ£Ê§°Ü¡±(Falling Well)ÍýÏ룬£¬£¬£¬£¬ÈÃѧÉúÖªµÀËùÓÐÈ˶¼¿ÉÄÜ´Óʧ°Üѧϰµ½Ê²Ã´¡£¡£¡£¡£¡£¡£»£»£»£»£»£»£»£Ô˶¯ÈÏÕæÈËÈðÇÎ÷ÃÉ˹(Rachel Simmons)½üÆÚÔÚ¡¶Å¦Ô¼Ê±±¨¡·µÄһƪÎÄÕÂÖÐÚ¹ÊÍ£º¡°ÎÒÃÇÊÔͼ½ÌÓýѧÉú£¬£¬£¬£¬£¬Ê§°Ü²¢²»ÊÇѧϰµÄ¹ýʧ£¬£¬£¬£¬£¬¶øÊÇѧϰµÄÌØÕ÷¡£¡£¡£¡£¡£¡£¡±Ñ§Éú¹ÒºÅ¼ÓÈëÕâÏîÍýÏëʱ£¬£¬£¬£¬£¬»áÊÕµ½Ò»ÕÅ¡°Ê§°ÜÖ¤Ê顱(Certificate of Failure)£¬£¬£¬£¬£¬Ðû¸æËûÃÇ¡°»ñµÃÊÚȨ¿ÉÒÔ¸ãÔÒ¡¢É±¾ø»òŪ»µ¡±Ò»¶Î¹ØÏµ¡¢Ò»ÏîÍýÏë¡¢Ò»³¡¿¼ÊÔ£¬£¬£¬£¬£¬»òÊÇÆäËû¿´ÆðÀ´ºÜÊÇÖ÷ÒªµÄÔ˶¯£¬£¬£¬£¬£¬µ«¡°ÈÔÊÇÒ»¸öºÜÊÇÓмÛÖµ¡¢¼«ÎªÓÅÒìµÄÈË¡±¡£¡£¡£¡£¡£¡£×¼±¸ºÃÃæÁÙʧ°ÜµÄѧÉú£¬£¬£¬£¬£¬±ÈÆÚ´ýÍêÉÆÌåÏÖÓëÍêÉÆ¼¨Ð§µÄѧÉú¸üÍçÇ¿£¬£¬£¬£¬£¬Ò²¸üÓ¸ҡ£¡£¡£¡£¡£¡£
ÕâÊÇÖµµÃÓ¦Óõ½ÆóÒµµÄÐĵᣡ£¡£¡£¡£¡£2010ÄêÉÏÈεĴïÃÀÀÖ±ÈÈø(Domino's Pizza)CEOÅÁÌØÀï¿Ë¡¤µÀ¶û(Patrick Doyle)£¬£¬£¬£¬£¬ÆßÄêÀ´µÄÌåÏֱȹ¤ÒµÖÐÈκÎÏòµ¼ÈË»¹ÒªÑ¤À㬣¬£¬£¬£¬µ«Ëû¼á³ÖÒÔΪ£¬£¬£¬£¬£¬¹«Ë¾µÄËùÓгɼ¨£¬£¬£¬£¬£¬¶¼ÊÇÓÉÓÚ¹«Ë¾ÓÂÓÚÃæÁÙ¹ýʧÓëʧ²ìµÄ¿ÉÄÜÐÔ¡£¡£¡£¡£¡£¡£
µÀ¶ûÔÚ¶ÔһЩCEOµÄÑݽ²ÖÐ˵£¬£¬£¬£¬£¬¹«Ë¾ÓëСÎÒ˽¼ÒÈôÒªÖÒÊµÃæÁÙʧ°Ü£¬£¬£¬£¬£¬ÅöÃæÁÙÁ½Ï´óµÄÌôÕ½¡£¡£¡£¡£¡£¡£µÚÒ»ÏîÌôÕ½£¬£¬£¬£¬£¬ÊÇËûËùνµÄ¡°ÎÞ×÷ΪƫÎó¡±(omission bias)£¬£¬£¬£¬£¬ÕâÊÇÖ¸´ó²¿·ÖÓÐÐÂÏë·¨µÄÈË£¬£¬£¬£¬£¬¶¼»áÑ¡Ôñ²»È¥ÊµÏÖËÈËÏë·¨£¬£¬£¬£¬£¬ÓÉÓÚÒ»µ©ÊµÑéʧ°Ü£¬£¬£¬£¬£¬¿ÉÄÜ»áΣ¼°×Ô¼ºµÄÖ°ÑÄ¡£¡£¡£¡£¡£¡£µÚ¶þÏîÐèҪսʤµÄÌôÕ½£¬£¬£¬£¬£¬ÊÇËûËùνµÄ¡°ËðʧÇ÷±Ü¡±(loss aversion)£¬£¬£¬£¬£¬Ò²¾ÍÊÇÈËÃÇÐж¯Ê±ÍùÍù»áÏë×Ų»ÒªÊ䣬£¬£¬£¬£¬¶ø²»ÊÇÔõÑùÓ®£¬£¬£¬£¬£¬ÓÉÓÚ¶Ô´ó´ó¶¼ÈËÀ´Ëµ£¬£¬£¬£¬£¬¡°ËðʧµÄÍ´¿à£¬£¬£¬£¬£¬ÊÇ»ñʤµÄ¿ìÀÖµÄÁ½±¶¡£¡£¡£¡£¡£¡£¡±
µÀ¶ûÚ¹ÊÍ£¬£¬£¬£¬£¬¡°ÔÊÐíʧ°Ü¾ÍÄܹ»Òý·¢»îÁ¦¡±£¬£¬£¬£¬£¬²¢ÇÒÕâÒ²ÊÇ´´Á¢ÀÖ³ÉËùÐèµÄÐëÒªÌõ¼þ£¬£¬£¬£¬£¬ÕýÒòÔÆÔÆ£¬£¬£¬£¬£¬Ëû°ÑÄdz¡Ñݽ²µÄÎÊÌⶩΪ¡°Ê§°ÜÊÇÒ»¸öÑ¡Ï(Failure Is an Option)¡£¡£¡£¡£¡£¡£¶ÔÎÒÃÇËùÓÐÈËÀ´Ëµ£¬£¬£¬£¬£¬Õâ»òÐíÊÇ×îÖ÷ÒªµÄÒ»¸öÂÄÀú£¬£¬£¬£¬£¬Ã»ÓÐʧ°Ü¾ÍûÓÐѧϰ£¬£¬£¬£¬£¬Ã»Óв¨ÕÛ¾ÍûÓÐÀֳɡ£¡£¡£¡£¡£¡£(ȪԴ£ºÖÎÀíÈËÍø)
ÐÂÎżìË÷
ÍÆ¼öÔĶÁ
ɨһɨ ¹Ø×¢PAÆì½¢Ìüƽ̨(ÖйúÇø)¹Ù·½ÍøÕ¾-PA PlayAce
ÌìÏ¿ͷþµç»°
AM9:00-PM18:30
0592-5362996
¸£½¨PAÆì½¢Ìüƽ̨(ÖйúÇø)¹Ù·½ÍøÕ¾-PA PlayAceÉúÎï¿Æ¼¼¼¯ÍŹɷÝÓÐÏÞ¹«Ë¾£¬£¬£¬£¬£¬µØµã£º ¸£½¨Ê¡ÕÄÖÝÊÐܼ³ÇÇøÊ¯Í¤ÕòÐËͤ·ºÍ±¦Á«Â·½»Ö¯´¦£¬£¬£¬£¬£¬ AONONG
? 2011-2020 All rights reserved ÃöICP±¸11012412ºÅ-1
ÖíOKPAÆì½¢Ìüƽ̨(ÖйúÇø)¹Ù·½ÍøÕ¾-PA PlayAceOA